I meant it more of GW thinking less "Hey what Primarch would make us the most money? Angron? Okay throw him into the story against Guilliman"
I think GW might be pushing releases based on story rather than based on sales. I can almost guarantee Angron would have been a better seller than Mortarion, yet the story demanded Mortarion.
I mean this with all due respect to the sculptors (who actually decide what to do), but that literally couldn't be less true.
"Here's a model." --> "Okay, time to make rules and lore for it." --> Release.
The story didn't demand Mortarion. Mortarion was coming, and that demanded a story.
If GW was only thinking about money (which is still a primary concern no matter what) I don't think they would have released DG over Angron. It is less risky than Slaanesh models which some people avoid in modern culture (aka a blood thirsty demon butchering people is okay. OMG is that a breast, no you can't have that).
GW is rather giving DG a chance, and while yes it's a calculated risk, could have flopped. They then introduce the story way before the actual release. We saw DG in Warzone Fenris being rather prevalent a year before DG release. So while I know doubt that the model idea came before the story, they are introducing the story way before the models. The only surprise so far is the Primaris, and that is still being explained, but it left people uneasy with lack of the full details. I mean we thought BA and SW would have their Gene flaws corrected and DA being forced out of their secrets. That seems to not be the case now.
In short: GW is releasing models based on a pre-planned story path. So we don't read about Mortarion with no model releases, but suddenly get Angron with no story just to make money.
Edited by Caldersson, 04 December 2017 - 01:25 PM.