Sword'n'Steele, a YouTube painter, has recently reviewed the new Vallejo Colorshift paint [ https://acrylicosval.../en/colorshift/]. These paints are similar in nature to the product GSW have release about a year ago. "Colorshift" is a universal term for the optical properties of such paint, as used in car industry, for example.
GSW claim that they own the term "colorshift" and that Vallejo is "aware of it" and that Vallejo agreed to call their paint "the Shifters" instead. Can't tell how true is that, but the existing Vallejo label says "colorshift". In the meantime, GSW have issued copyright strikes against small YouTubers who have reviewed and showed off the Vallejo product, causing a removal of those videos and a severe black mark for those reviewers according to YouTube rules (after 2-3 strikes your channel may be indefinitely suspended or completely deleted).
This is an extremely poor decision by Green Stuff World and a very anticonsumer move. Their spat with Vallejo about the trademark is something they should handle on their own. Lashing out against hobbyists in this fashion is in poor taste and their reply quoted in Sword'n'Steele's video is dismissive and the audacity in asking her to review THEIR stuff instead of Vallejo's is stunning.
At the very least, GSW have removed the copyright strike against her channel in the last few hours, but this should have been handled by backstage contact with her first and a strike only if she disregarded them and they had no other choice. Very poor PR.
EDIT: There are some comments (IANAL, so I can't tell how correct are they) that the copyright strike was fraudulent on its own, because "trademarks are not covered by the copyright infringement clauses on YouTube". It's not like she was reviewing counterfeit GSW paint.
Edited by Reclusiarch Krieg, 04 January 2020 - 06:36 PM.