I'm guessing, as I dont watch Youtube videos.
Cost per model up.
Value (points) per model down.
GW has done an amazing job of maximizing their profits.
I mean if I could make that deal? Done.
Allowing the 30K stuff into 40K would likely be enough to get me back in, at least I would start buying stuff again.
Item 2 on your list is bothersome. While I think I can rationalize the thought process behind getting there, it....really puts a lot of other things into question that really undermine the whole setting. 30K, 40K, all of it.