It's churn...
People like me are not the consumers GW want. I am so far out the Hobby Trumpet, I left the band and moved halfway across the world.
Short the models I have I no longer use any GW hobby products. And these days I can print most of the stuff I like...
I have pretty much all the Primaris stuff outside of Characters. Gone are the days of me spending over £4.5k in one year.